Memeology: Why are brands going gaga over memes?

Digital marketing is like a constantly shifting puzzle, and things have taken quite a turn recently. Back in the days, social media was all about fancy graphics, images, and plain old text. But guess what? Memes have marched right into our lives, becoming a fixture in our online culture.

Now, if you’re not familiar, memes are those funny images, videos, or bits of text that spread like wildfire on the internet. They often poke fun at pop culture or current events and are a lightning-fast way to share ideas. Trust us, they’re a surefire way to grab someone’s attention, plus they’re just plain fun to create and share.

BegetBiz is pretty convinced that memes aren’t just a passing trend; they’re here to stay and are set to be a big player in digital marketing. So, here’s the scoop: if you’re running a business, it might be time to get your meme game on. They’re an incredibly effective way to connect with consumers, and here’s the data to back it up.

Get this: Indian smartphone users are dedicating around 30 minutes a day to meme consumption, and a whopping 80% say they’ve been doing it even more in the past year. That’s a surge that can’t be ignored. What’s super cool is that memes bring people together, no matter where they’re from or what language they speak. They’re like the universal language of the internet, making us laugh, think, and reminisce.

Now, if you’re thinking about diving into meme marketing, here are a few pointers from the pros:

  • Choose memes that resonate with your target audience.
  • Make sure your memes are top-notch and original.
  • Stay current with memes that tie into real-time events.
  • Keep it funny and engaging.

In today’s digital world, brands are going all out to seem more human-like, and folks are striving to be more like brands. Memes are the magic bridge that connects these two worlds. They make brands relatable and help them forge deeper connections with their audience. It’s all about finding that sweet spot where brand personality meets human connection. It’s like a meme-marketing masterpiece!

And then there’s moment marketing,” the next level of meme marketing. Here, brands spin compelling tales that blend current events, pop culture nods, trending topics, and, of course, memes. The goal? To keep the conversation going and make sure the brand is part of it. 

Now, let’s talk about ROI (Return On Investment)– Memes and ROI are like two peas in a pod when it comes to marketing. They spark all sorts of interactions across the sales funnel, from starting a conversation to getting folks to consider your product or service, and finally, making that all-important conversion. With a well-thought-out distribution strategy and a sprinkle of performance marketing, brands can turn these interactions into real results. It’s like conducting an orchestra of content creation and strategy, and when it’s done right, success is the sweet melody.

BegetBiz has harnessed the power of memes and the art of moment marketing

to propel its clients into the spotlight of the digital landscape. As we’ve seen, the meme revolution has transcended language and cultural barriers, making it an invaluable tool for connecting with a diverse audience in India and beyond. Our strategy blends creativity and strategy, creating relatable content that fosters real conversions and keeps brands at the forefront of the digital landscape.  

Are you looking to grow digitally? Don’t worry BegetBiz can help you.  Visit or Call us at +91-7978022640

× How can I help you?