VIDEO MARKETING FOR SMALL BUSINESS OWNERS
According to Statista, 27.2% of viewers spend 10 hours watching online videos weekly. The popularity of online videos became why 61% of marketers use them as a digital marketing tool.
As the demand for online videos grows, video marketing becomes more relevant. Besides giant corporations, small businesses should also use online videos to promote their products or services online and attract more customers.
What Is Video Marketing?
Video marketing is a strategy that uses videos to share valuable information. These videos can help gain the trust of potential customers, establish credibility, and raise brand awareness.
If small businesses produced bite-sized video content and reels, they can attract customers, generate leads, and drive conversions as long as they share it on various digital marketing platforms like Facebook, YouTube, etc.
But the big questions is what kind of videos should you create & why?
So we’re going to jump into that.
- The first type of video you can make is a simple Introduction to your Company/ Organization.
What this is truly for is to establish a connection with your customer and give them an idea of who you are and what type of experience they can expect if they deal with you. All you’re aiming to do here is show off who you are and what your company is all about.
To understand better, watch this https://youtu.be/rStCso_uJYc
2. The second type of video is one that Explains your Offerings. This is one of the most popular types of videos you’ll come across.
Here You’re showcasing and Advertising your various features, products, and services. This is what you’re looking at if you’ve ever seen an ad. It’s all about connecting the features, benefits, and advantages of the product or service you’re selling to your customer and making them feel good about it. This is where you address the customer’s needs and wants.
For example, https://youtu.be/JcL9pWD3_hk
3. Number three is a Testimonial or a Customer Review Video.
What you’re doing here is telling your customer’s story and allowing that video to kind of showcase what other customers, a new customer, or a potential customer might also experience. So, by using these videos, you can demonstrate that others have come here before you and had a positive experience.
4. The fourth video is about Educational Videos.
People around the world are always eager to learn something new every day, and if you can help them gain some knowledge, they will come back again and again for more such content. So, you can create educational videos relating to your products and services and market your business through these videos.
Have a look : https://youtube.com/shorts/-fToCLGRb30?feature=share
These are the key video marketing strategies every small business owner must use to grow their business in this Digital Age.
If you need any such video for your business, Contact