Memeology: Why are brands going gaga over memes? Digital marketing is like a constantly shifting puzzle, and things have taken quite a turn recently. Back in the days, social media was all about fancy graphics, images, and plain old text. But guess what? Memes have marched right into our lives, becoming a fixture in our […]
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Relevance of Online Presence for a business. Let’s reminisce the number of times that your purchase decision was based on a Google search or your visit to a restaurant was based on online reviews and posts on their social media accounts. That is the power of an online presence and, if not managed well, it
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Why does Businesses need Social Media Marketing Post-COVID-19? It’s been over 2 years since one of the most bizarre viruses appeared on the scene and began affecting countries all over the world. To say the least, COVID-19 has had a wide-ranging impact. The entire world has been subjected to a slew of negative events, like many companies
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VIDEO MARKETING FOR SMALL BUSINESS OWNERS According to Statista, 27.2% of viewers spend 10 hours watching online videos weekly. The popularity of online videos became why 61% of marketers use them as a digital marketing tool. As the demand for online videos grows, video marketing becomes more relevant. Besides giant corporations, small businesses should also use online
